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Why press releases are effective

One of the most cost effective ways to get thousands of free impressions (a marketing term) and clients quickly is to get mentioned by the press. The technique has been used by Fortune 500 companies for years, but it has often been a challenge for small business owners to follow suit.

Professionals have told us they were getting limited results from local advertising, with very few new clients derived from the costly ads placed. We have gotten requests from business owners like you on help with issuing press releases.

We have identified a software product that guides you through the process of developing your own PR (PublicityBuilder).

Publicity Builder: press release software to develop and manage your PR

Publicity Builder is Jian's public relations software. PublicityBuilder is a collection of public relations tools that you can easily edit using your favorite word-processor.
Instructions are included throughout to enable you to develop and manage your own PR. It also includes spreadsheet worksheets to help you with budgeting and prioritizing: fill in the variables and print.

If you're not making the most of PR, you're losing sales. PublicityBuilder puts all the resources of a PR agency at your fingertips, and gives you all the tools you need to get free advertising for your product or company.

"PublicityBuilder amounts to a course in how to win editors and influence reporters. Every public relations person could benefit from the wisdom."
- Larry Shannon, New York Times

"I recently purchased the Jian press release software and found it very easy to use and professional."
- Jennifer S., Pilates teacher and member of NAMASTA

Publicity Builder costs only $99.95.
- More info
- To order PublicityBuilder