Why take the home-study course?
Purchases by women now total trillions of dollars annually, accounting for roughly 80% of all consumer expenditures. Most mind-body businesses in particular rely on female clients for their survival. So, reaching out to women more effectively should be the number one priority for your business.

How to Grow Your Business By Focusing On Women is a distance learning course distributed by NAMASTA, the North American Studio Alliance, that helps mind-body business owners see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

What is in the course
The 8-week course was developed by Andrea Learned, the women’s market expert and Pilates teacher. It is based on her best-seller “Don’t Think Pink: What Really Makes Women Buy – And How To Increase Your Share Of This Crucial Market” (AMACOM, 2004).

How to Grow Your Business By Focusing On Women builds on her in-depth research into women’s experiences and perceptions, and reveals:

• How listening to women earlier and more often leads to more powerful strategies.
• How to use market research to gain a greater understanding of female clients.
• How to gain a bigger share of the purchasing power of women.

Andrea Learned takes you through an easy step-by-step process to grow your business and gives you practical examples and reminders to assimilate the material. She also shows you how to avoid common traps.

Whether you are a man or a woman, whatever branch of the holistic or healing arts field you are in, there’s probably no question that women are your main clients.

While you take the course How to Grow Your Business By Focusing On Women, you gain concrete ideas to grow your business to the next level.

How do I take the course

The course is delivered to you electronically over 8 weeks, with the first class today. You follow the steps at your own pace, in the comfort of your own office or home. You save on travel, expensive tuition and stress associated with a schedule while you get custom advice from the expert in the field of marketing to women.

With the course, you even get “homework” assignments and follow-ups to guide you through carrying out the lessons.

8-week course, $29
Your first class is immediately delivered to you as you order now